Many travel suppliers do not disclose each component of their pricing to consumers and to travel agencies. Lack of transparency in pricing may mislead consumers and agencies with essentially false, low, base fares, pad prices with costs mislabelled as ‘taxes’ and deny agencies rightful commissions. ACTA is opposed to non-disclosure of pricing components and believes this can be a serious anti-competitive and anti-consumer practice. We don’t want travel companies to continue to hide their fees and charges in the ‘Tax Column.’ Governments should determine what ‘taxes’ really are and forbid companies to mislabel taxes. This is false advertising. We want our political leaders to demand transparency in travel pricing.